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Jewish Business Opportunities Between Israel & The UAE

Since the signing of the monumental Abraham Accords in September 2020, which established diplomatic, trading, and cultural relations between Israel and the UAE, there has been a flurry of business activity. The two core streams of crossover activity revolve between Israel and the UAE and the UAE and the USA. Here, we provide a snapshot of the current landscape and the sectors we believe hold the most opportunity. 

A Plethora Of Opportunities

The representative sectors that we have seen capitalizing on the peace accord in only a few months since its signing are comprehensive and span across a broad spectrum. There are notable and obvious ones such as travel and hospitality and integral yet less apparent industries such as shipping and logistics, which is especially important for transporting kosher food from Israel to the UAE. 

Kosher Food And Hospitality 

Unsurprisingly, the most active sector we see to date is that of kosher hospitality. Even amid the pandemic, there are already various kosher food options in the two largest emirates, Abu Dhabi and Dubai. We expect this sector activity to increase dramatically, especially as we are on the cusp of global travel restarting due to the vaccines beginning their rollout as of this writing. 

High-Tech, Defense & Cyber

As Israel is a high-tech and cybersecurity leader, there has been a significant business in this realm. The UAE conducts significant security-related purchases, and Israel will play a leading role in this regard. Numerous countries are hostile to the UAE in the broader Gulf region, including Iran and perhaps Qatar. To illustrate, they suffered a cyberattack that was reportedly in response to their peacemaking with Israel.  

Since the agreement, there are countless other tech-related developments, including a fiber optic cable that will pass through Saudi and Israeli territory that would have previously been difficult. 

Private Equity & Venture Capital Deal Flow

Private equity and venture capital outfits on both the Israeli, UAE, and perhaps even the American side are also capitalizing on the peace accord. 

OurCrowd, a diversified venture and early-stage investing platform headquartered in Jerusalem, Israel, has been one of the most active from our view. Sabah Al-Binali joined as a partner at OurCrowd in October 2020, shortly after the accord was signed. Based in the Gulf, Al-Binali has touted some of the most significant opportunity areas in editorials and webinars that speak to the synergistic aspects of the economies of both Israel and the United Arab Emirates. 

Friendly Overtures Abound 

There have been several subsequent extremely friendly and encouraging overtures since the agreement as well. Initially, there was hesitancy and somewhat of a reserve as to the extent of the relationship. For example, while there is peace with Egypt and Jordan, business transactions in either of those countries are not very common, and the environment, by all accounts, is quite hostile. While we are in the beginning stages, the UAE is taking a completely different approach, at least so far. These signals include a revamping of companies’ foreign ownership rules in the UAE, which required an Emirati shareholder, among other favorable changes to the law. There are also smaller yet significant steps, such as the Hebrew version of the official Abu Dhabi investment website.

Read This Related Discussion On Israel & USA Crossover Marketing Opportunities

Just The Beginning

If there are no hiccups, which only those naive about the middle east would entirely discount, and everything goes well, the Abraham Accord is just the beginning. It is unclear if and when, and it is essential to stress, many variables can change the dynamic, but Saudi Arabia has also been making moves to warm relations with Israel. These overtures include allowing Israeli commercial flights to fly in their airspace and a secret meeting between the Crown Prince, Mohammed bin Salman (MBS), and the Israeli PM, Benjamin Netanyahu, in the next-gen Saudi city called Neom. 

Further, the development of business activity has been dramatically stunted due to the pandemic. When the pandemic is resolved, we expect movement on the business front to go into overdrive. One Israeli business executive was quoted saying, “Israel will soon become a central axis for trade, just like it was during the Ottoman Empire.” It is undoubtedly an exciting time for Israel, the UAE, and the region. There are many great opportunities, and for the first movers who manage to navigate strategically, there is a distinct advantage.

In conjunction with our full suite of complementary services and robust on the ground network, our Israel Marketing Practice makes us well situated to assist in taking advantage of crossover opportunities between Israel and the UAE.