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In the world of advertising, there are agencies of many kinds, helping clients reach all sorts of audiences. Some have unique capabilities or focus areas, such as those that may be a health marketing agency or perhaps one specializing in food. For those looking to reach the Jewish audience, a competent advertising agency specializing in this niche segment will significantly increase marketing performance. The 5 advantages of a Jewish advertising agency is especially relevant for those who are not familiar with the broader Jewish community and the many nuances of its numerous sub-segments. 

1) Expertise Of The Numerous Jewish Audience Sub-Segments 

What is often termed “the Jewish community” is a broad stroke expression that does not account for the many differences between Jewish communities included within the broader generalization. Granted, that is not to say that there is a problem with the term “the Jewish community,” but nuance is of great import, especially in the marketing context. 

Segmenting the Jewish audience can be achieved via various differentiation points—these range from religious affiliation and geographic location, among numerous others. Often, these differences are significant when forming a marketing campaign. For example, especially in the more religious segments, there is generally a very close-knit community with its own media and platforms that are most effective to utilize for a campaign. Only a marketer that practices in this world daily can provide the required subtlety to achieve optimal results. 

2) A Network That Binds

Like in any tight-knit community, networks are of particular importance in the Jewish marketing context. Though the Jewish world spans several core geographies, such as the NY Metro and Israel, the maxim of “it is a small world” rings especially true. Our robust network has translated into valuable partnerships and distribution opportunities, most notably in the B2B context. Through years of established presence as experts in Jewish advertising and marketing campaigns, we have developed wide-ranging relationships that span practically all sectors. There is also what we have termed “the firecracker effect,” where efforts are amplified through organic effects. This has application in both consumer and B2B scenarios but regardless translates into added value on both fronts. 

3) A Full Suite Of Complementary Services

Since our founding, we have increasingly expanded the services on offer to the point where we now offer a full suite of complementary Jewish marketing services. We now have the capability to offer clients a one-stop-shop Jewish advertising and marketing offering that includes services generally used at the outset of a campaign, such as Jewish market research, to those services used in the execution phase, such as targeted digital advertising and analytics. The result is added convenience and better performance. There is a seamless campaign lifecycle without the complexities and room for error when multiple, and often siloed entities are involved in a project.

The services we offer are highly interrelated and often have significant interplay on almost every campaign. For example, our dedicated Israel Marketing Practice is often utilized in conjunction with our Jewish Public Relations & Governmental/Public Affairs Practices.

Beyond just services, we have integrated in-house publications and Jewish content marketing offerings that we increasingly utilize to benefit clients. Aside from the value of first-party data, in-house publications provide for other advanced marketing and extensive flexibility.

4) Varied Sector Experience With Clients of All Shapes & Sizes

Over the years, we have steadily built up a robust portfolio of clients that we have performed work for that span quite a broad spectrum of business sectors and associated product categories. We have also worked with companies to include many in the startup phases but also Fortune 500’s. In addition to those in the for-profit sphere, we have also worked in non-profits and various NGOs. Such comprehensive experience has provided valuable insights and a network effect of progressively better performance by knowing what works best for a specific client context.

In addition to past client work and how that adds value to clients in the future, we also bring a unique subject matter understanding of even more obscure industries. Even in initial conversations, clients are often surprised by the in-depth knowledge we possess of their respective competitive landscape, the challenges, and opportunities. We accomplish this by maintaining a strong stress on knowing the latest trends and reading widely on various business lines. Still, most of all, staying curious about the nature of business in general, but marketing in specific is vital to being able to converse with knowledge. Such knowledge means more minimal learning curves and better campaign performance.

5) Best Practices, Measurement At The Fore, & A Technology Enabled Ethos

In addition to the value to clients we bring by knowing the business landscape native to their sector, we bring unique standing when it comes to best practices. We put special importance, especially for those clients in highly regulated categories, such as Jewish marketing of health and wellness. We have seen a particular application for this in pharmaceuticals concerning HIPAA, where it is a priority that all marketing is done in line with not only the law but also industry standards. Paying close attention in this regard adds security and a sense of reliability for clients, and we have seen this as being a niche yet substantive value add.

While discussing the sphere of best practices, it is pertinent to mention that we do not work with direct competitors, certainly not simultaneously and not even subsequently where there is the possibility that proprietary or other information can be utilized against the former clients. This ensures that we have clients’ trust to have transparent discussions without fear of it being used to benefit a competitor.

We also set ourselves apart by a strong adherence to measurement and optimization that focuses on the goals that matter, such as sales and leads, instead of vanity metrics such as likes. While we see many marketers sell clients on popularity contests that are easily gamed through fraud, we are frank and keep a laser-like focus on what really matters, which is the bottom line. We don’t confuse clients with metrics that do not matter, and that enables us to stay accountable and ensure that we are working toward the benchmarks that bring real success.

Lastly, we have a technology-enabled ethos where we are constantly seeking out tools and processes to help us gain a competitive advantage to utilize on behalf of clients. Whether developed in-house or through the purchase of out of the box solutions available on the market, we are regularly innovating and offering new operational advantages. These offerings are generally experimental in their initial phases, and we perform limited rollouts to select clients via our in-house innovation arm, SU LABS. Examples of these offerings include a programmatic advertising initiative and SquaredUnion Connect, our client portal, which is now utilized on many projects with more extended timelines.

A Singular Focus Translates Into Better Performance

The motivations driving those looking to advertise to the Jewish market vary and range from the simplistic to the more novel. Regardless, having an agency that singularly focuses on this segment translates into unparalleled value for clients. Instead of compromising results from a one-stop-shop that caters to generalized segments, the unique concentration allows for better campaign performance. With a laser focus on the Jewish audience, practically every aspect of marketing is more fine-tuned. This laser-like focus combined with our robust network, a full suite of complementary services, broad client and industry experience, as well as best practices, measurement, and technology at the fore, translates into unparalleled value for our clients.